期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2015
卷号：10
期号：6
页码：89-98
DOI：10.14257/ijmue.2015.10.6.09
出版社：SERSC
摘要：On the basis of empirical study on the characteristics of Jiuzhai Valley and tourist satisfaction, sample data which can reflect tourist satisfaction is obtained through questionnaires. With the help of SPSS 16.0, the data is processed and analyzed, and the result indicates that among all the factors that influent tourist satisfaction, satisfaction in varied dimensions differed greatly and each factor's correspondent satisfaction in each dimension differed distinctively as well. Specifically, satisfaction of the scenic spot's environment, infrastructure, management and service are higher than that of tourist scale, accommodation and catering. Correlation analysis and one-way ANOVA are adopted to analyze the aspects with low tourist satisfaction and put forward workable proposals.
关键词：tourist satisfaction; survey analysis; Jiuzhai Valley Scenic Spot
