期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2015
卷号：10
期号：8
页码：139-148
DOI：10.14257/ijmue.2015.10.8.14
出版社：SERSC
摘要：Since the 1990s, along with the progress of information technology, the development of electronic commerce is growing rapidly. With the aid of tourism e-commerce information platform, it can provide modern tourist services and tourist products in the short term. In this paper, we made empirical analysis of how the electronic commerce and network platform will effect on tourism consumption. The results shows that enterprise network level and travel website will both have positive influence to online travel ticket sales, LnNE at lag 1 period increased one percentage will lead LnOTS increased by 0.018, and LnWE at lag 1 period increased one percentage will lead LnOTS increased by 0.209. So that, e-commerce application has positive effect on tourism consumption. On this basis, we put forward relevant suggestions.
关键词：E-commerce; Rural tourism; Customer satisfaction; Internet economy
