期刊名称：International Journal of Computer and Information Technology
印刷版ISSN：2279-0764
出版年度：2013
卷号：2
期号：5
页码：888
出版社：International Journal of Computer and Information Technology
摘要：The study examined the influence of mobile network providers' attributes on users demography in their choice process within the Nigerian telecommunication environment. The study was a sample survey of mobile phone users. Data was collected with a self structured questionnaire from 367 users using convenience sampling technique and was analyzed using inferential statistical approach. The result revealed that while mobile users between ages 19-24 (p=0.021) and ages 25-30 (p=0.028) were influenced by price, ages 25-30 (p=0.015) proved additionally sensitive to service quality. The occupation category showed that student (p=0.031) mobile users were significantly influenced by promotional offers. Mobile users whose income were below N20,000 (p=0.042) and between N51,000-N100,000 (p= 0.09) and whose expenditure on mobile services were amid N2,001-N3,000 (p=0.03) and N4,001-N5000 (p=0.03) were both influenced by operators brand image. Yet, religion (Christian, p=0.035 , Islam, p=0.41) did not differ in its overall significance to price dynamics of the mobile operators. However, none of the providers attributes significantly influenced users based on their gender, neither did service availability influence any of the categories of users demography. The study recommends that telecommunication regulatory body in Nigeria could establish policy guidelines that would specifically address the observed dimensions in this study to further enhance mobile phone users satisfaction.
关键词：mobile service provider; service quality; service ; availability; price; promotion; brand image; demography
