期刊名称：International Journal of Computer and Information Technology
印刷版ISSN：2279-0764
出版年度：2014
卷号：3
期号：6
出版社：International Journal of Computer and Information Technology
摘要：Online communities pro mote wide access to a vast range of skills and knowledge from a heterogeneous group of users. Yet implementat ions of various online co mmunities lack consistent part icipatio n by the most qualified users. Encoura ging such expert participation is crucial to the social welfare and widespread adoption of online co mmunit y systems. Thus, this research proposes techniques for rewarding the most valua ble contributors to several classes of online co mmunities, including question and answer (QA) forums and ot her co nt ent-oriented social networks. Overa ll, novel quantitative incentives ca n be used to encourage their participatio n. Using a game theory approach, this research designs and tests an incentive mechanis m for QA systems. Based on survey data gathered from online co mmunity users, the proposed mecha nis m relies on systemic rewards, or rewards that have tangible value within the fra mework o f the o nline co mmunity. This research shows tha t human users ha ve a strong preference for reciproca l syst emic rewards over traditio nal rewards. Furt hermore, this research shows t hat it is possible to motivate part icipation from the most valuable contributors to an online co mmunit y.
关键词：incentives; online communities; expert participation; ; game theory
