期刊名称：International Journal of Computer and Information Technology
印刷版ISSN：2279-0764
出版年度：2015
卷号：4
期号：6
页码：901
出版社：International Journal of Computer and Information Technology
摘要：Electronic commerce or e-commerce being applicable for any kind of business, or commercial transaction over internet involves the transfer of private information such as credit-card details across the web-site. Utter secrecy together with absolute trust is essential for e-commerce to protect online shopper from being a victim of cyber-scam. However, despite exponential escalation of ICT in Saudi Arabia the impact on the e-commerce activities is meager due to lack of consumer trust. Saudi Arabia being a major contributor to global economy needs to explore the potential of e-commerce. Developing a B2C e-commerce trust model for Saudi Arabia is ever-demanding. Advancement and successful implementation of such model up to consumers' expectation needs the identification of essential requirements or major influencing factors of people trust in the nation. This paper provides a panoramic overview on the B2C trust development in Saudi Arabia. The past progress, recent advancement and future trends in B2C e-commerce for Saudi is underscored. Trust factors that affect the B2C e-commerce in Saudi Arabia are identified. Eight requirements of B2C e- commerce trust in Saudi Arabia are recognized, which are divided into two categories including the governmental non- governmental variables. It is emphasized that the cited trust requirements are essential to establish an efficient online business strategy in the Kingdom. Flexible government policies, legislation, rules, protection of consumer rights, and banking network system with less internet fees are pre-requisite for e- commerce expansion in the nation. The need for the creation and implementation of a comprehensive model of B2C e-commerce trust in the context of Saudi is proposed and explained. Execution of such model may augment the consumer self-confidence and reliance and hence the growth of e-commerce in Saudi Arabia.
关键词：component; E-Commerce; trust; Saudi Arabia ; B2C
