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  • 标题:Statistical inference used in marketing research
  • 本地全文:下载
  • 作者:CATOIU Iacob ; STANCIU Oana ; TICHINDELEAN Mihai
  • 期刊名称:Studies in Business and Economics
  • 电子版ISSN:2344-5416
  • 出版年度:2010
  • 卷号:5
  • 期号:3
  • 出版社:Lucian Blaga University
  • 摘要:The purpose of this article is to describe, theoretically, but also through severalapplications, the statistical methods or procedures through which the research results can beextended at the target population level. The target population represents the aggregate of all theelements, sharing some common set of characteristics that comprise the universe for thepurpose of the marketing research problem
  • 关键词:marketing research; sample; statistical inference; statistic test
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