标题：DETERMINANT FACAN EMPIRICAL STUDY ON RURAL BUYERS' PERCEPTION TOWARDS SELECTED BRANDS OF CONTRACEPTIVES (WITH REFERENCE TO RURAL AREAS OF UJJAIN DISTRICT)TORS FOR FERTILITY. CASE OF ALBANIA
摘要：The biggest problem in the fast growth Indian economy is country's growing population.With a population of over a billion, India needs an inclusive family planning program andawareness campaign towards the use of contraceptives. The use of appropriate contraceptiveproduct reduces the probability of a pregnancy occurring due to sexual intercourse. Marketing ofcontraceptives to rural buyers is not only a challenge to the marketers but to the manufacturers,communicators, national planners, NGOs, health and family planning institutions and economistsas well. Hence, it is very imperative to understand the various aspects of selected rural areasand consumption pattern for such a fast growing market i.e. Contraceptives and rural buyers'perception towards such products.
关键词：rural; buyers; population contraceptives; marketing
