摘要：Communication is one the human activities that each of us can recognise, but few candefine. Nowadays, the managerial communication process within organisations requires aspecial attention, which, in its turn, requires the involvement of all members of the organisation,by observing and applying some fundamental principles underlying the communication processin the activities they carry out, both inside and outside the organisation they belong to. The stockexchange system must become an efficient market, dominated by fair rules, attractive andcompatible with the European standards, become an influencing factor of economic andinstitutional tendencies and act in an environment of development and entrepreneurial initiativeby providing services, mechanisms and rules to mobilize, attract and efficiently allot the financialresources, in a transparent and secure manner. This paper aims to identify the onlinecommunication channels used by Sibiu Stock Exchange (SIBEX) in view of cultivating from thedistance customers and potential customers. Another objective is to determine respondents’experience in terms of stock investments and their interest in online communication techniquesused by the stock exchange institution in Sibiu, the subject of this paper. Using onlinetechniques, their functionality and importance and the significance of free events (online and notonly) organized by Sibiu Stock Exchange represents other objectives that shall be achieved.
