期刊名称：e-Journal of Business Education & Scholarship of Teaching
印刷版ISSN：1835-9132
出版年度：2007
卷号：1
期号：1
页码：65-69
出版社：Australian Business Education Research Association
摘要：The aim of using a Media Report as a teaching assessment task is to motivate students to focus on issues that can impact on the Tourism industry. Selected media reports are an ideal source for critical analysis of media influences on viewers, the tourism industry and tourists themselves. Students work in groups and evaluate a pertinent Media Reports using a framework to assist in the critical analysis of their Media Report. Besides increasing students' awareness of non-travel media influences, in a visually stimulating manner, this appr oach enhances student learning within a team environment. This task encourages students to learn and develop team skills as well as critical analytical skills.
