期刊名称：e-Journal of Business Education & Scholarship of Teaching
印刷版ISSN：1835-9132
出版年度：2014
卷号：8
期号：2
页码：54-68
出版社：Australian Business Education Research Association
摘要：This study provides marketing educators a review of free web-based survey services and guidance for student use. A mixed methods approach started with online searches and metrics identifying 13 free web-hosted survey services, described as demonstration or project tools, and ranked using popularity and importance web- based metrics. For each web-based survey tool, 187 undergraduate marketing students ranked each tool by completing a short survey project. A regression model's latent factor points to intuitiveness as a highly favorable feature of web-based survey products. Results identify Free Online Surveys as a superior demonstration tool, and Question Pro as the best project tool. The findings help users identify which of the popular free web-hosted online survey tools should best meet their needs.
