期刊名称：e-Journal of Business Education & Scholarship of Teaching
印刷版ISSN：1835-9132
出版年度：2015
卷号：9
期号：1
页码：97-106.
出版社：Australian Business Education Research Association
摘要：More than ever, college students vary in terms of nationality and cultural backgrounds, which raises the question: do these cultural differences translate into different learning styles? This study attempts to investigate how marketing students from different countries adopt certain learning styles using two samples of undergraduate students from the USA and Bulgaria, examining separate aspects of learning style preferences based on Kolb’s Learning Styles Inventory. Results indicate that only one out of the four Kolb’s learning styles dimension is different in the two samples, and even though students from the two countries differ in terms of learning styles, the majority seem to prefer the assimilation and convergence styles.
关键词：Marketing students; cultural variability; learning styles
