期刊名称：International Journal of Advances in Management and Economics
印刷版ISSN：2278-3369
出版年度：2012
卷号：1
期号：5
出版社：International Journal of Advances in Management and Economics
摘要：The underlying dimensions of attitude formation have been largely attributed to moderator and methodological approaches. Methodological approach involves consumer attitude formation based on consumers’ direct experiences with the product and services. On the other hand moderator approach focuses on intervening variables that impacts consumer attitude even if the consumer does not have direct experience with the products and services. Consumers from the telecommunications sector in Oman were surveyed and findings have significant managerial implications which indicate that the moderator variables can significantly impact consumer decision making.
