期刊名称：International Journal of Advances in Management and Economics
印刷版ISSN：2278-3369
出版年度：2013
卷号：2
期号：5
出版社：International Journal of Advances in Management and Economics
摘要：Several studies has been shown results of consumer behavior researches on the online context. Despite it, to know the factors that contribute to the adoption of online purchases is fundamental, because it allows to work it to increase the e-consumers. In view of this, the aim of this study was to identify influential factors in the adoption of online channels for purchasing books, CDs or DVDs. The main references adopted were UTAUT (Unified Theory of Acceptance and Use of Technology) and risks models. Descriptive research was carried out with a sample of 172 respondents. PLS analysis suggest that attitude toward using technology, trust and performance expectancy are among the most important factors to drive offline buyers to online shopping. Based on these results, it was evident that it is necessary to develop different strategies for consumers who have not yet adopted the online shopping.
