期刊名称：International Journal of Advances in Management and Economics
印刷版ISSN：2278-3369
出版年度：2014
卷号：3
期号：1
出版社：International Journal of Advances in Management and Economics
摘要：There are many empirical studies has highlighted the adoption of pricing to market behavior on the part of international exporting firms. This has potentially significant consequences. It affects the transmission mechanism of monetary shocks on domestic and foreign economies, and increased exchange rate volatility. The objective of this paper is to analyze the adjustments in selling prices face to currency movements. For this, we use non-linear threshold effects models. Our results confirm that the more a company is exposed to currency risk due to its exports, the higher the incentive to sell directly in the currency of the buyer. Also, the decision to change its pricing strategy depends on the direction of movement changes. Indeed, in the face of changes in their currency, the exporting firms must arbitrate between gains market share or increase their profit margins.
