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  • 标题:Foreign Market Entry Strategies in the United States/European Union Agribusiness Trade Context
  • 本地全文:下载
  • 作者:Cristina Lelis Leal Calegario ; Jack E. Houston ; Nádia Campos Pereira Bruhn
  • 期刊名称:International Journal of Food and Agricultural Economics
  • 印刷版ISSN:2147-8988
  • 出版年度:2015
  • 卷号:3
  • 期号:3
  • 页码:47-61
  • 出版社:International Journal of Food and Agricultural Economics
  • 摘要:Our study makes an analysis of American' multinationals foreign market entry strategies in the European Union agribusiness context. We have used a logistic regression analysis using generalized estimating equation method to make hypothesis about the multinationals' choices. Our results suggest that American food companies operating in EU appear not to choose their mode of entry based merely on host country factors, but mostly on firm related factors, including firm-specific factors and firm financial performance. Despite the creation of a common institutional framework for M&As in the EU, they are still subject to peculiarities due mostly to organizational characteristics of investing firms.
  • 关键词:Entry Mode; Firm Related Factors; Genetically Modified Organism; Host ; Country-Specific Factors; Logistic Regression; Multinational Company
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