标题：A Strong Brand as a Determinant of Purchase the Case of Sectors, where Advertising in Mass Media Is Banned – on the Example of the Polish Spirits Sector
摘要：In order to achieve success a company must continually search for developmentopportunities, respond to change with new or improved products, technologies,and marketing activities to achieve a competitive advantage over otherparticipants on the market [3, 170].Marketing departments compete to find innovative products as well as interestingmeans and channels of communication to gain and retain clients. Theclients’ contentment and satisfaction lead to repeat purchase and even recommendations,which in turn is an affirmation of the company’s right of existence.Regular purchase loyalty contributes to an increase in market share, while positiveattitudes accompanying loyalty allow companies to raise prices [2, 82]. Eventuallyall the above result in the company’s profit.
