期刊名称：Facta Universitatis. Series Economics and Organization
印刷版ISSN：0354-4699
电子版ISSN：0354-4699
出版年度：2015
卷号：12
期号：4
页码：323-332
出版社：University of Nis
摘要：The method of maximum likelihood and Bayesian method are widely used in data processing, not only in economics but also in other fields of research. In order to identify which approach has better performances, these methods are analyzed on the selected economic data. By comparing the estimated values obtained by applying the maximum likelihood method and Bayesian method on the data that was taken from the company CaliVita Int., it was concluded that the Bayesian inference with informative priors gives more accurate estimates.
关键词：method of maximum likelihood; Bayesian method; estimation; prior; sales level
