期刊名称：Geografia : Malaysian Journal of Society and Space
电子版ISSN：2180-2491
出版年度：2016
卷号：12
期号：3
页码：58-68
出版社：Universiti Kebangsaan Malaysia
摘要：Stiff co mpetition and increasingly high operating costs have driven many international and domestic players to introduce new outlet concepts. Malay fine dining, upscale restaurant segment is gaining popularity amo ng Malaysian, especially in Kuala Lumpur.This study examined the effect of perceived value on customer satisfaction in Malay upscale restaurants in terms of emotional responses, mo netary prices, behavioral price and reputation. Primary data were gathered from 170 questionnaires returned by respondents from five Malay upscale restaurants in Kuala Lumpur, and statistically analysed using SPSS version 21. The findings of this study revealed that monetary prices had a high positive relationship with customer satisfaction. In addition, the beta value for emotional responses (¦Â=0.530, p<0.01), behavioral price (¦Â=0.180, p<0.01) and reputation (¦Â=0.168, p<0.01) also indicated the respective contributions made to customer satisfaction.
