期刊名称：Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie
印刷版ISSN：1815-1027
出版年度：2014
卷号：23
页码：231-240
出版社：Facultas
摘要：Sustainable food is a niche market in Germany, but steadily growing. This exploratory study (N=300) analyses the importance of four sustainability dimensions (environmental protection, climate protection, animal welfare and faire trade) from a consumers point of view. It is shown that most consumers (45%) have positive attitudes towards sustainable food but do not translate them into buying behaviour. The identified main barriers are: difficulty to identify sustainable food; lack of knowledge where to buy such products; premium price. This implies that via policy and marketing the information about sustainable food and the products as such has to be made more easily available. Additionally, their premium price has to be better justified.
