摘要：A well-function services sector is the key to the overall performance of the economy and welfare of citizens. Services comprise different economic activities and thus act as a catalyst for the growth of other sectors in the business world. A marketing strategy is a plan which identifies the firms marketing goals and explains how they will be achieved within a stated time – frame. It includes product development, pricing approach, distribution, promotion and advertising. Marketing strategy determines the choices of a target market segment brand positioning, and allocation of resources.
