摘要：The ceramic industry in Rondonia is composed of small and medium-sized manufacturers roofing tiles, bricks and floors, with production of 356.183 tons of clay, with 2.17% of the State GDP. This study is intended to problem, issue, frequency, the pricing process, research is applied, and descriptive qualitative approach consisted of four case studies in ceramics and associated ANICER and SINDICER - RO. The methods of data collection were semi-structured, structured, non-participant observation and documentary data. Data analysis was developed by triangulation. There were similarities in the manufacture of ceramic products, the difference lies in the product line, the burning process and cost controls. The pricing is done by the owners, using Mark-up, prioritizing competition the beaconing; the price is racketeer influenced by competition the the strategy to seek cost leadership and presented the percentage of net definition of professional experience.
