摘要：Advertising plays an important role in a product's success. It conveys the information about the product, and leaves an impact on the minds of target audience. The decision of people gets influenced by the ad campaigns. Political parties also make use of advertisements, to influence the decision of people, by making them aware about their achievements and election candidates. Political advertising is very crucial in elections because it have significant impact on the results. Recently lok sabha election results were declared and the winning party was BJP but it was very expected on the basis of the ad campaign of BJP. The ad campaign of BJP was so effective as compared to campaign of congress that it was expected that BJPwill win.
关键词：political advertising;achievements and election candidates;advertising plays
