文章基本信息
- 标题：A STUDY ABOUT SCOPE OF SERVICE
- 本地全文：下载
- 作者：L. Julius Santhanam ; C. Swarnalatha
- 期刊名称：Tactful Management
- 印刷版ISSN：2319-7943
- 电子版ISSN：2319-7935
- 出版年度：2014
- 卷号：3
- 期号：1
- 页码：1
- 出版社：Laxmi Book Publication
- 摘要：Kotler defines a service as “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.
- 关键词：service;scope;types
