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  • 标题:SERVICE QUALITY ON CUSTOMER SATISFACTION TOWARDS MOBILE SECTOR.
  • 本地全文:下载
  • 作者:L. Julius Santhanam ; C. Swarnalatha
  • 期刊名称:Tactful Management
  • 印刷版ISSN:2319-7943
  • 电子版ISSN:2319-7935
  • 出版年度:2015
  • 卷号:3
  • 期号:8
  • 页码:1
  • 出版社:Laxmi Book Publication
  • 摘要:Service quality is crucial factor for customer satisfaction. Customer satisfaction is effected by service quality dimensions. In order to make the customers satisfy every company strives to enhance its quality of services. This research finds out the service quality dimensions and its Impact on customer satisfaction in the telecommunication sector Tamil Nadu. A sample of 300 respondents was employed. Research objectives and questions were developed, along with the hypotheses that were further tested and analyzed. Descriptive statistics encompass the simple percentage and means that are used for presenting data and analysis in tabular form. Regression analysis, Pearson correlation coefficient and ANOVA are run to test hypotheses.
  • 关键词:service quality;customer satisfaction;telecom sector and service providers
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