期刊名称：International Journal of Research in Management, Science & Technology
印刷版ISSN：2321-3264
出版年度：2015
卷号：3
期号：1
出版社：Prannath Parnami Institute of Management & Technology, Hisar
摘要：The main objective of this paper is to find out the role of media in the rural markets of Haryana as well as to understand which mode of media is effective in the rural areas .There is doubtless potential that’s yet to be unlocked in most of rural India, and marketers can do so by finding more cost effective ways to penetrate deeper even as they strive to make their products more affordable. This paper signifies the major role of media in the rural areas. This paper find out the media preference of the rural customers in the rural markets of Haryana
