期刊名称：International Journal of Research in Management, Science & Technology
印刷版ISSN：2321-3264
出版年度：2014
卷号：2
期号：2
出版社：Prannath Parnami Institute of Management & Technology, Hisar
摘要：This study investigates the impact of corporate identity and its communication to investors’ relation. Qualitative research methodology was chosen using a case study of ‘Sociedad Quimicay Minera de Chile S.A.’ The Company’s representatives were interviewed to get empirical result. Study also found that, corporate identity is becoming relatively important in communicating organizational uniqueness for investment decisions through its webcast, financial reports, and investor relations department. Although, study also observed that, wrong messages may be communication to investors in a wrong way through the company’s websites and online forum especially on market stock price. This paper also found that, the company’s values include the following; respect, transparency, collaboration, improvement, innovation, austerity, responsibility and among others. Study conclude that corporate identity and its communication plays a crucial role in building investors relationship, by providing clear information, confidence and security that investors needed for investment decision but also just- in- time (JIT). Based on findings and conclusion, the authors recommend further study to focus on the challenges of uncontrolled communication to investors. Apart from that, future researchers should also explore impact of both controlled and uncontrolled communication to potential investors. Finally, study did not generalize its finding because single case study was adopted to achieve study purpose and answer research questions. Other researchers should look at these problems from different perspective using more than single case to be able to generalize findings or replicate same study to see if similar result can be achieved as compared to previous study.
关键词：corporate identity; controlled communication; corporate image; symbolism; and investors’ relation.
