摘要：In the study, it was aimed to determine socio-economic factors affecting red meatconsumption habits and consumer preferences of families, living in urban areas of Tokatprovince. The factors affected red meat consumption preferences of consumers were analysedusing binary logistic regression model. The basic material of the study consists of the originaldata from surveys, obtained face to face with consumers living in urban areas in Tokat,Turkey. The survey was completed between June and July in 2009. According to the resultsfrom binary logistic regression analysis; gender, education, household size and income aresignificant and associated with red meat consumption. A negative relationship wasdetermined among red meat consumption, education level and household. It is expected thatthis results have important implications for the supermarket, butchery shop and other foodsupplier industries in the research area and policymaker.
