期刊名称：The International Journal of Indian Psychology
印刷版ISSN：2349-3429
电子版ISSN：2348-5396
出版年度：2016
期号：3
页码：17
语种：English
出版社：REDSHINE Publication
摘要：Color is a meaningful constant for sighted people and it's a powerful psychological tool. Attention is captured subconsciously for color before people can consciously attend to something. Color psychology is the study of hues as a determinant of human behavior. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Color therapy is also known as chromotherapy, color therapy, colorology or cromatherapy. In this chapter it gives meanings of various colors, what colors means, how do they affect mood and personality of person. It gives an account of what color psychology is, and uses of color psychology in treating illness as well its use in marketing business.
