出版社：Faculty of Management, Czestochowa University of Technology
摘要：In this article, the authors present the issues related to the conception of Corporate Social Responsibility (CSR ) and its location in the strategy of the company . CSR for several years quite rapidly developing in Poland . Among the main topics of CSR are mentioned pro-social and pro-environmental action . In particular, a wide range of responsible initiatives implement energy companies which, more often treat CSR as a part of business management. This paper presents the actions taken by the company Fortum , with special emphasis of pro-social initiatives.
