期刊名称：International Journal of Academic Research in Accounting, Finance and Management Sciences
印刷版ISSN：2308-0337
电子版ISSN：2225-8329
出版年度：2014
卷号：4
期号：3
页码：89-96
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Given the current business environment profoundly marked by the globalization phenomenon and the free movement of goods, organizations must create a management framework to quickly adapt their products and services to the increasingly diverse requirements of consumers. In this context organizations in various fields, such as the textile industry, must continuously track the modernization and adaptation of these products to customers’ requirements in order to survive in the competitive battle and to create a competitive advantage. Quality function deployment is an extremely useful method that facilitates communication within the actions of planning and decisionmaking in the action of developing new products tailored to the actual demands of consumers. It brings the new product closer to what customers want and reduce design time and costs for these processes. QFD application in the textile industry can bring in the Romanian economy a competitive advantage needed for the survival of organizations in this field.
