摘要：From social representations (RS) establishes the concepts that determine the attitudes, social support and interests of individuals. This is a qualitative, descriptive and cross-sectional design, which aimed to identify the RS memory in college students. The sample consisted of 60 subjects anthropology students and systems engineering, aged 16-30 years (Mean = 21.35 Std. Tip = 3.3) who were assessed through a semistructured interview, in which were asked about the definition of memory and semantic universe of the construct using the technique of free association. The information was handled by theories of discourse analysis and content, the results showed four categories related to memory: neuropsychological, cultural, and technological experiential were subsequently contrasted with existing scientific theories.
