出版社：Odessa National Polytechnic University Institute of Business, Economics and Information Technologies
摘要：The results of marketing research of preferences of users of new cars are published in the article. Basic information sources, factors and reviewer groups which influence at choice of a car are analyzed. The modern preferences of users of cars are analyzed in relation to the class of car, capacity of engine, descriptions and technologies of car, and also attitude toward motor-car brands. The method of influence on opinion of car user is developed on each of the stages of choice of car. Keywords: preferences of users of cars, necessities of users of new cars, marketing research of preferences of users of cars
