出版社：Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)
摘要：Creating effective financial instruments and mechanisms of financial transactions – is an essential condition for the retention and strengthening leading positions of the banking institution in financial services. To achieve the main goal of the banking business – making a profit – organizations need to create unique products that will single out their competitive advantage. Basis of creation of innovative offers in the banking sector – is ideas proposed by staff that are the result use of their intellectual capital. The article proposed to consider process of creating innovative product by application intellectual capital of the banking institutions and the mechanisms for the development of intellectual capacity in order to create innovative products.
