摘要：The changing Indian consumer behavior due to availability of large assortment of major products is leaving an impact on their consumption and consumption structure. Shopping orientations reflect categories of shoppers’ styles and consumers’ needs for products and services. It includes consumer activities, interests, and opinions about the shopping process based on past shopping experiences and the personal value system. Consumers in different shopping orientation groups place emphasis on different store attributes, which influence what they value in stores their variety seeking and consumption out shopping related to purchase products outside local shopping area behaviour patronage and purchase decisions and shopping behaviour. Shopping orientations exerts a direct influence on the perceived image of a store. Based on shopping orientation and store patronage, shoppers have been classified as viz., Economic Shoppers, Personalizing Shoppers, Ethical Shoppers, Apathetic Shoppers, and Recreational Shoppers. They have been classified also as viz., have to” shoppers; “moderate” shoppers; “experiential” shoppers; “product-focused” shoppers; “service” shoppers, and “practical” shoppers. The purpose of this paper is to examine the influence of store attributes on store patronage. An attempt has been made by the in this paper to review the existing literature on selected areas viz., Retailing formats; shopping orientations, and store attributes, and its impact on patronage Behaviour.
