期刊名称：International Journal of Multidisciplinary Approach & Studies
电子版ISSN：2348-537X
出版年度：2014
卷号：1
期号：3
页码：1-10
语种：English
出版社：IJMAS
摘要：This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers in reference to brand image, promotions, and external market knowledge. The study examines the determinants of consumer behavior and their impact on purchase intentions towards fashion apparel.
