期刊名称：International Journal of Multidisciplinary Approach & Studies
电子版ISSN：2348-537X
出版年度：2014
卷号：1
期号：4
页码：226-235
语种：English
出版社：IJMAS
摘要：Indian economy is predominantly rural with a contribution of about 29 percent to India’s Gross Domestic Product (GDP). The companies find a huge potential and look forward to tap the rural market effectively by segmenting the market on the basis of demographic characteristics.
