期刊名称：European Journal of Social and Human Sciences
印刷版ISSN：1339-6773
出版年度：2014
卷号：1
期号：1
页码：44-55
语种：English
出版社：Faculty of Arts, Matej Bel University, Banská Bystrica, Slovakia
摘要：The problems of optimization of cross-cultural communication in the mainstream of improving the training of professional linguistic personality (LP) of any profile in the sphere of foreign languages are considered in this article. From the standpoint of linguistic and rhetorical (L&R) paradigm a hierarchically dominant monoposition of category "linguistic personality" is substantiated, while such concepts as "speech personality", "communicative personality," etc. represent only certain aspects of L&R functioning. The essence of cross-cultural dialogue as a discursive process in multiethnic sociocultural and educational space is algorithmized. Formulations of strategy and tactics of linguistic rhetorical culturological (LRC) education are offered in the form of theses of the research program.
