期刊名称：European Journal of Social and Human Sciences
印刷版ISSN：1339-6773
出版年度：2014
卷号：3
期号：3
页码：163-170
语种：English
出版社：Faculty of Arts, Matej Bel University, Banská Bystrica, Slovakia
摘要：The aim of this research is to find out what factors affect consumers in the context of electronic commerce, also to see the relationship between e-satisfaction and e-loyalty. As Internet has become a channel were online transactions have been done, and this created need for companies to understand how consumers perceive online buying. First thing done in this study was integrating relevant literature, and then testing which variables are affecting consumers’ decisions to buy online. Seven hypotheses were formulated regarding to consumers previous experiences with e-commerce. Data gathering was carried out by the survey which was sent online to 200 randomly selected citizens, from which 104 responded. Through the survey, the results of this study pointed out the relation between satisfaction with online service and consumers’ intention to buy in the future which generates customer loyalty. So, the main point of the study was achieved successfully.
