期刊名称：IMPACT : International Journal of Research in Business Management
印刷版ISSN：2347-4572
电子版ISSN：2321-886X
出版年度：2014
卷号：2
期号：7
页码：7-16
语种：English
出版社：IMPACT Journals
摘要：This paper develops a basic understanding of Repurchase Intention in the Indian Telecom Industry from the consumer theory literature. The paper describes how the Indian Telecom industry is suitable for conducting a study on dissatisfaction and also examines the context in which the consumers who are not happy with the services opt not to switch. However, Loyalty is not a part of this study. A well structured questionnaire has been used carried out an extensive survey through six metro cities of India, covering a total sample size of 5000. The study should be able to prove valuable to academic researchers as well as Telecom service providers.
