期刊名称：IMPACT : International Journal of Research in Business Management
印刷版ISSN：2347-4572
电子版ISSN：2321-886X
出版年度：2014
卷号：2
期号：8
页码：25-40
语种：English
出版社：IMPACT Journals
摘要：The present paper focuses on determining the various investment preferences of the people of Shimla the capital of Himachal Pradesh. The paper also focuses on the factors which affect the choice of financial instruments and it tries to establish a relationship between demographic, socio-economic profile of respondents and choice of investment instrument. Paper also highlights the source of information, and the key people involved in suggesting the investment instrument. The most preferred investment instrument of the people of Himachal Pradesh was also determined through the research.
