期刊名称：International Journal of Operations and Logistics Management
印刷版ISSN：2309-8023
电子版ISSN：2310-4945
出版年度：2014
期号：1
页码：58-73
语种：English
出版社：Academy of Business & Scientific Research
摘要：The purpose of this study is to identify factors affecting consumers purchase intensions regarding specialty products in Pakistan. The questionnaires were sent to 250 customer of metro and hyper star. Statistical analysis included five figure summary, bar chart, and histograms, scatter Plots, correlation and regression analysis to analyzed the data. The study finds that brand name, brand logo, packaging and country of origin are positively correlated with the each other. So the brand name, brand logo, packaging and country of origin are the strong predictors of purchasing intention. The findings of this study are limited because this study chooses very few practices in relation with purchasing intention. Moreover this study is limited to metro and hyper star in Lahore Pakistan only because the data was collected only from the customer of metro and hyper star. This study fulfills a research gap in the area of customer purchase intention in specialty products in Pakistan.
