摘要：Companies use many different marketing strategies in order to make their products known and place their corporate image and branding in the market. Besides, nowadays, being on the Internet is a must for every company striving for success. A company devoted to open and distance learning such as Master-D Corporation is a clear example of how a proper and planned use of the different possibilities offered by the Web 2.0 –based on blogs- allows a company to achieve bigger market shares and brand positioning following the Win – Win Principle. Blogs are, undoubtedly, channels of communication that prove the power of attraction of good information.
