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  • 标题:MARKETING USING WI-FI HOT SPOTS - AN ANALYSIS WITH SPECIAL REFERENCE TO ALLEPPEY DISTRICT
  • 本地全文:下载
  • 作者:SHARON THOMAS ; MERIN PRAKASH
  • 期刊名称:International Journal of Business and General Management
  • 印刷版ISSN:2319-2267
  • 电子版ISSN:2319-2275
  • 出版年度:2015
  • 卷号:4
  • 期号:6
  • 页码:6
  • 语种:English
  • 出版社:IASET Journals
  • 摘要:With more than 300 million Smartphone users today, India is one of the fast growing countries for internet users. The Internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million. However, it took only a year to move from 200 to 300 million users. Clearly, Internet is main stream in India today. This research aims to identify the benefits of making a business integrated with Wi-Fi. Primary data was collected through questionnaires and personal interviews. Various Statistical tests like Percentage Analysis and Chi-Square Test has been used. Here we analyse internet usage pattern among the youth in Alleppey district.
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