Undergraduate students ( n = 367), who were born in the 1990s, and the generation who were born in the 1960s and have undergraduate-aged children ( n = 300), completed questionnaires describing the most memorable meals and good fare from their childhood. The results were summed up as follows. First, among the 1960’s, meals at home with their families were mainly (about 80%) cited as their most memorable meal in childhood, whereas among the undergraduates, in addition to these, those with friends were also often reported (about fifty-fifty). Second, the undergraduates frequently responded that their most memorable meals were special meals, for example, a New Year party, at home with their parents and grandparents. On the other hand, the 1960’s often responded that theirs were everyday mealtimes at home. Third, the 1960’s frequently nominated specific foods as their most memorable meal and good fare, for example, “suki-yaki” and “sushi,” while the undergraduates nominated annual events such as Christmas and New Year parties more often. These results suggest that over the last few decades, people have gradually placed less importance on daily mealtimes at home, and also on family life itself. The results also appear to reflect the shift in the nature of consumption, that is, from “goods” to “service” or “experience”.