期刊名称:American Journal of Industrial and Business Management
印刷版ISSN:2164-5167
电子版ISSN:2164-5175
出版年度:2014
卷号:04
期号:01
页码:51-57
DOI:10.4236/ajibm.2014.41009
语种:English
出版社:Scientific Research Publishing
摘要:Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.