期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2014
卷号：04
期号：02
页码：94-99
DOI：10.4236/ajibm.2014.42015
语种：English
出版社：Scientific Research Publishing
摘要：Cloud computing aims to integrate more than one relatively low-cost computing entities into a perfect system of powerful computing capabilities, and distribute this powerful computing capabilities to end-users by the advanced business model. Traditional network marketing has played an important role in the e-commerce industry, bringing invaluable wealth for online transactions, but with the continuous improvement of people’s living standard, traditional marketing methods can no longer meet the market requirements. This paper compares the difference between traditional network marketing and cloud marketing based on cloud computing, and creates a new cloud marketing model C-Marketing. Then the advantages of C-Marketing as a new hot spot in marketing are discussed. Finally some suggestions for improvement are proposed based on this.
