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  • 标题:Changes in Multinational Industrial Enterprises through the Adoption of Innovation: Case of E-Business in Brazilian and Foreign Capital Companies
  • 本地全文:下载
  • 作者:Silvia Novaes Zilber ; Marcelo Scorsato de Rosa
  • 期刊名称:iBusiness
  • 印刷版ISSN:2150-4075
  • 电子版ISSN:2150-4083
  • 出版年度:2013
  • 卷号:05
  • 期号:04
  • 页码:136-146
  • DOI:10.4236/ib.2013.54017
  • 语种:English
  • 出版社:Scientific Research Publishing
  • 摘要:The objective of this study was to understand the changes that took place in large multinational industries acting in the physical world that, by adopting e-business, started acting in the virtual world, as well as the needs that led to this adoption. Method: multi-case study with two companies, a national industry (“A”) and a subsidiary of a developed country (“B”) in Brazil. Results: In terms of motivation, both companies mentioned an increase in revenue, but “B” highlighted its alignment with global strategy, focused on innovation and e-business, as a “showcase” of the company’s innovative side. Logistical transformations: “A” hired a logistics operator; “B” developed internally adapted logistics, taking advantage of knowledge from its headquarters.
  • 关键词:E-Business Adoption; Multinational Industries; Innovation; Logistics; Organizational Structure
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