期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2015
卷号：05
期号：12
页码：813-818
DOI：10.4236/ajibm.2015.512078
语种：English
出版社：Scientific Research Publishing
摘要：With the rapid development of e-commerce, e-commerce is becoming more and more competitive. How to improve customer loyalty, attract more new customers, and expand the market effectively, it is very important for the e-commerce enterprise. In this paper, a comprehensive model is proposed, which is based on generalized association rules and decision tree technology. The model is used for customer segmentation of e-commerce website. It can help e-commerce companies understand customers, support decision-making, so as to provide customers with more targeted services.
关键词：Customer Segmentation;Association Rules;Decision Tree
