摘要：The increasing rise and development of new media technology has influenced the college students profoundly. And new media technologies with remarkable importance such as Wechat, QQ and MicroBlog have given great impacts on current ideological and political education in colleges. Current ideological and political education in colleges is facing new requirements under new media environment, and the performance of ideological and political education in colleges is facing new development conditions as well. On one hand, the effective utilization of new media has significantly shrunk the gap between college teaching staffs and students, rendering convenience to the ideological and political education in colleges. On the other hand, due to the great openness of new media, it has influenced the authority of ideological and political work in colleges to some extent, and it may also influence the leading capacity of the working staff of ideological and political education in colleges, which has weakened the educational achievements to a large extent. Currently, how to utilize the new media environment effectively to make it beneficial to the ideological and political education in colleges has been a problem needed to be settled urgently. This paper has mainly analyzed current situation of the existing ideological and political education in colleges, and has studied on the method of ideological and political education in colleges under new media environment, thus we put forward new approaches for the ideological and political education in colleges.
关键词：New Media;Environment;Colleges;Ideological and Political Education in Colleges;New Approaches
