摘要：The purpose of this research is to identify the weaknesses of the instructional model of attitude and character in the 2013 elementary school curriculum and to develop a conceptual model of attitude and character instruction being able to instill the attitudes and characters contained in the content of social studies subject of elementary schools in the curriculum of 2013. The results of this study showed that 1) scientific learning approach was only able to develop scientific attitudes of students, while sorts of other attitudes were very less embedded into the students’ self. 2) The application of the integrated scientific instructional model was able to instill the values of attitudes and characters contained in the content of social studies to the student.
